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The marketing landscape has seen a lot of ebbs and flows these past few years, and this has resulted in a dynamic shift which many marketing professionals are scrambling to understand. While the pandemic created a lot of problems, it also centered digital marketing with all things having been considered and taken into account. A new survey from Goodfirms sought to highlight some of the best strategies that marketing experts can leverage to obtain the most favorable results.
The first thing that this survey reveals is the popularity of social media marketing. It was used by 97.9% of businesses that responded to this survey, making it the most popular advertising option by far. Companies can use this channel to generate awareness for brands, as well as find leads that can help them boost their revenues in the future. Website referrals and useful analytics round off the package, and they can explain the high level of popularity that this marketing channel is continuing to see.
The second most popular option was email marketing because of the fact that this is the sort of thing that could potentially end up sending marketing and consumer engagement content directly to their inboxes. It was preferred by 72.3% of businesses all in all. Email users are constantly on the rise, so it should come as no surprise that email marketing is a top priority for brands who are trying to boost awareness and gain some much needed loyalty from their customer base.
With all of that having been said and now out of the way, it is important to note that content marketing is also a mainstay for 41.4% of the brands and companies that responded to this survey. This includes both written and visual content, and combining this approach with social media can give it a greater level of reach than might have been the case otherwise.
Another important fact that was highlighted in this report was that most companies prefer to combine organic and paid marketing. 64.2% of firms said that they preferred…
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