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The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact.
Illustration by OrangeCrush
Whether they’ve existed since the brand originated, have been slowly but consistently tweaked again and again, or if they’re completely different from what came before, we flick through the most famous logos in the world to gain a deeper understanding of successful logo design. Check out our video on the world’s most famous logos or dive into the article below. Either way, these logos will inspire your next logo design.
1. Nike
Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally.
via Wikimedia Commons
The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company’s namesake. It also looks like a checkmark and signifies getting things done or in other words, “Just do it.” With a fluid silhouette evoking motion and speed, you can, you can see how much space there is to instill brand values into an abstract, minimal design.
2. Chanel
Chanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today.
Via Chanel, Inc.
The color scheme is black and white. The brand name, the wordmark logo, often sits directly under it with plenty of negative space. There are no effects or enhancements beyond the interlocking. It’s all very neat and perfectly symmetrical, perfect for the fashion house credited for the original “little, black dress.” Its simplicity is what makes this logo potent, it can carry the brand’s core values, even on an off-brand piece.
3. McDonald’s
The McDonald’s logo, also known as the “Golden Arches,” was inspired by the real golden arches that were part of the fast food chain’s original…
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