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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Reach For The Stars
The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0.
In an interview with Adweek, TTD Chief Strategy Officer Samantha Jacobson compares Galileo to walled-garden-based clean room products – which she doesn’t cite, but are namely Google’s Ads Data Hub and Amazon’s Amazon Marketing Cloud (which is actually part of Amazon Advertising, not the AWS cloud business). Except that where walled garden versions spit out only results, with no transparency into user or impression-level campaign data, Galileo still reports log file data.
On an unrelated note, big ups to The Trade Desk for its commitment to eccentric product names. Galileo is the latest launch, but Solimar, the new DSP dashboard (not to be confused with a beach resorts or sunscreen brand), was the major update in 2021 and 2022. Solimar followed the launch of Koa, the machine-learning-based campaign optimizer, and a user interface called Megagon.
Discontent Moderation
Facebook has been trying to reduce, if not outright stop, the spread of political news on the platform. Distinguishing legit news outlets from bad-faith news has never been a Facebook skill. Easier to suppress distribution of the content and limit political advertising as a way to keep divisiveness down.
Since 2021, Facebook has experimented with methods for suppressing “sensitive” political content. They range from changing what signals its content recommendation algorithm prioritizes to suppressing the sharing of any sensitive content in the newsfeed, The Wall Street Journal reports. Facebook even considered muting all recommendations of political content – which puts a short leash on the…
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