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Want to increase your ROI and improve your SEO strategy?
How will SEO evolve in the year ahead? What are the biggest threats and challenges?
SEJ’s Ben Steele joined me on the SEJ Show to discuss the findings of SEJ’s Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond.
As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset of the last few years and economic issues on the horizon. –Ben Steele, 12:34
Organic marketing or performance marketing forms, such as SEO and affiliate marketing, have risen from staffing and investment perspectives. –Loren Baker, 14:31
If you’re hyper-focusing on that automation element, you might be missing its actual value, which is allowing you to go hands-off on some of the things that don’t matter as much and focus on creating content that resonates with your audience –Ben Steele, 31:11
[00:00] – About Ben.
[06:49] – What is the second annual State of SEO?
[09:59] – Number of respondents involved in the survey.
[10:25] – Preliminary findings that stuck out.
[16:09] – Locales with the highest salaries for SEO.
[18:20] – Where SEO professionals focused big this year.
[22:31] – SEO metrics to track success.
[32:40] – Important emergent factors in SEO over the next two years.
[41:33] – Difficulties in ebook planning.
[43:34] – The difference between an ebook & a white paper.
Resources mentioned:
State of SEO – https://www.searchenginejournal.com/state-of-seo-performance/
Ebooks are an interesting beast because they have unique difficulties and advantages. The most significant unique problem is they require a lot of buy-ins. By that, I mean they need someone to not only have the time to sit down and read it but to go through the process of discovering and deciding to download it. –Ben Steele, 37:55
People are returning to basics, driven by Google’s…
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