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THE #1 form of marketing today is content marketing! Your content marketing specialist plays a vital role in your business creating the right content that can build and nurture a community, establish your brand as a leader in your space and ultimately generate leads and sales.
This article breaks down the role and function a content marketing specialist plays in your organisation, the skills they need, salary ranges from a variety of markets and lastly, courses that you can take to become a content marketing specialist.
What is a Content Marketing Specialist?
A content marketing specialist is responsible for creating, editing, optimising, and strategising the direction of a company’s content. They’re tasked with ensuring content — regardless of its form — is interesting, relevant, and discoverable. Content marketing specialists also strategise and contribute to the creation and distribution of content. They play a critical role in a company’s inbound marketing strategy, as content can be used in the awareness, consideration, and decision stages of a marketing campaign.
Duties of a Content Marketing Specialist
• Develop and implement a content marketing strategy
• Research industry trends and topics to create relevant and valuable content
• Write, edit and proofread various types of content, such as blog posts, articles, and social media posts
• Create and manage a content calendar
• Optimise content for search engines
• Promote content through various channels, such as social media and e-mail marketing
• Analyse and report on the performance of the content
• Collaborate with other teams, such as design and product teams, to create cohesive campaigns
• Stay up-to-date with digital marketing trends and technologies
Qualifications
• A bachelor’s degree in marketing,…
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