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By Ajit Narayan, CMO, Socxo
To start with, in a data driven world and marketing folks looking at data to validate their ideas and strategies, here are some very relevant and powerful data points you might want to consider, and these are just the top five:
Employee Advocacy is word of mouth strategy: 84% of consumers value recommendations from friends and family above all forms of advertising – and additionally, 77% of consumers are likely to make a purchase after hearing about it from someone they trust. (Source: Nielsen)
Conversions and pipelines deliver better results, especially in B2B: Leads developed through employee advocacy convert 7x more frequently than other leads (Source: Edelman Trust Barometer)
Organic Engagement is powered-up: Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
It is used by firms on a high growth path: Nearly 31% of high-growth firms have a formal employee advocacy program, more than double the average of all other firms. Almost 86% of advocates in a formal program said that their involvement in social media had a positive impact on their career (Source: Hinge Research Institute and Social Media Today)
It powers-up culture and employee retention: Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent (LinkedIn)
While the numbers are a no-brainer to the point that any brand wanting to take its organic social media marketing to the next level should be building and using an Employee Advocacy Program, there are important points to consider before embarking on doing it.
Let’s just delve on a singular point which impacts everything else you think or do.
It starts with defining what exactly do you want to achieve? While you would definitely want to expand the reach of your content marketing, who are you targeting as participants on one side, and as the end viewer…
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