One-second load speed has a conversion rate 2.5x higher than a 5-second load time. DesignRush interviewed web design experts to get tips on how to improve a website’s performance and load speed.
MIAMI, Nov. 11, 2022 /PRNewswire-PRWeb/ — Research by Portent revealed that an eCommerce site that loads in one second has a 2.5x higher conversion rate than a website with a 5-second loading time. This highlights the importance of website performance and loading speed for conversion rates and sales.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on the impact of load speed in web design and assessing website performance.
1) TEST YOUR WEBSITE SPEED & FIX THE ISSUES
According to Clio Websites CEO Nat Miletic companies should pay close attention to how fast their websites load on mobile devices and identify ways to optimize their performance.
“Website load speed can have a major impact on how your visitors and clients interact with your brand,” said Miletic. “In fact, visitors will leave a site if it doesn’t fully load in three seconds on mobile. To find out if your site is suffering from poor performance, visit PageSpeed Insights and perform an assessment. Then, read the results and make sure you fix all issues following the recommendations to optimize the performance. The most common issues we see when it comes to poor performance are uncompressed/large images, and cheap hosting, both of which are easily fixable.”
2) REDUCE THE NUMBER OF PLUGINS
In the opinion of Audia Wira Rachmadi, digital marketing manager at Virtualspirit, businesses should reduce the number of website plugins to ensure better speed and user experience.
“We know that it’s not just about the design and development of your website,” said Rachmadi. “Your user experience (UX) is a crucial element because it helps improve customer perceptions of your brand’s reliability and quality. You can now focus on…