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Over on LinkedIn, world-renowned behavioural scientist, Dan Ariely is running an experiment.
The idea is simple. You get some text and have to guess if Dan wrote it or AI did.
I took the experiment and wrongly picked AI’s answers as Dan’s.
Of course, others may have fared better… we hope.
But does it matter?
Has AI content become so good we can’t tell it apart from human content?
And is the ‘who’ writes something more important than the ‘how’?
Forget Robocop. It’s grammar cop
In March 2023, the internet’s first robotic grammar cop, Grammarly, released its version of AI to its 30 million users. They called their AI lovechild Grammarly Go.
I’ve been a Grammarly customer for about eight years, and it’s saved me from embarrassment more times than I can recall.
Grammarly is my writing assistant, buddy and saviour. We’re far beyond dating; we’re married.
But when Grammarly released Grammarly Go, it felt like someone else had jumped into our bed.
Suddenly, my pleasant clean writing environment gave me the feeling you get when you eat a doner kebab sober.
Slightly dirty on the inside.
But soon enough, I found myself clicking on the AI button for help when my brain was aching, when fatigue set in, or when I just wanted a few ideas.
I was in the AI content club. But I needed to remember the rules.
Why don’t more marketers challenge consumers to search for their brand?
The first rule of AI content club
In all fairness, I’ve been using AI content creation tools since 2021. Back then, there were only a few, and performance was below average.
Today, we’re officially knee-deep in an AI content pandemic.
Jasper, Writer Zen, Bard, Grammarly, Chat GPT and hundreds of others. These tools are everywhere. Chat GPT has an estimated 100 million users alone.
But no one is admitting to using AI for their content.
So if there’s a truckload of content tools out there, and no one dares admit to using them, what’s going on?
That’s…
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