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Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates and engagement.
Most companies with an active customer base – large or small, B2C or B2B – use emails and email marketing to communicate with their audiences. Companies across the world employ (and invest in) email marketing strategies because email is an effective tool for speaking to individuals in a personalized and efficient way.
The ever-present problem for marketers who specialize in customer relationship management (CRM) and businesses as a whole is to make emails stand out in a crowded inbox.
Smartphones make serving content through email extremely valuable, but what can you offer to customers that will make you stand out from the hundreds of other businesses clamoring for attention?
Why WebAR?
WebAR is a way to create and deploy immersive web-based augmented reality (AR) experiences to web browsers – with no apps or downloads. Using no-code AR tools (like our own ZapWorks Designer) anyone can create an engaging WebAR experience ready to launch from a single link click or by scanning a QR code.
Any marketer knows the pain of trying to create exciting and visually engaging content on restrictive mediums like email. Depending on the email service provider your subscriber is using, some or all of your hard work may be stripped out, distorted or broken in the eyes of the user.
However, with WebAR, any modern smartphone is only a tap away from transporting your email audience directly into a limitless AR experience, and for desktop readers, the idea of scanning a QR code with your phone is now much more commonplace.
With one quick tap or scan, a predictable email can transform into a key piece of communication that your subscribers will love, engage with and forward to their colleagues. But what types of AR experiences are best suited for email?
1. Face-filters
Face-tracked experiences are easy and fast to create and make for great ways…
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