[ad_1]
By Swindon Link – 1 November 2022
Features
The Software-as-a-Service (SaaS) market is one of the fastest-growing markets in the world today. Due to the Covid-19 pandemic, its value only increased as quarantines only enhanced the consumer reliance on SaaS companies. Moreover, in 2022, three of the 10 biggest equity investments for the year were in SaaS companies.
Photo by Austin Distel on Unsplash
What is SaaS?
Before we talk about the most exciting SaaS companies in the UK, it is worth mentioning what actually are Software-as-a-Service companies and what they do.
A SaaS company offers software that has a certain function or offers a certain service, often delivered to users via a cloud-based platform. It is a software licensing and delivery model which is centrally hosted and licensed on a subscription basis. SaaS companies in general, continue to upgrade and update their services in order to improve the overall user experience.
Due to the wide range of SaaS solutions in customer relationship management (CRM), human resources, social media, email marketing automation, project management, and web development, SaaS companies are present in one of the biggest industries worldwide: e-commerce, fintech, artificial intelligence (AI) and of course, big data.
The SaaS business model operates in two ways:
– Through a subscription model
– Usage-based pricing model
Consequently, there are 2 types of SaaS companies depending on who is their customer:
– business to business (B2B)
– business to customer (B2C)
In the UK today, SaaS is one of the largest ICT markets, thanks to the vast majority of businesses that realized the value of investing in newer ICT sectors in order to improve their growth. The biggest UK players in the SaaS world currently are Checkout.com, OneTrust, Synk, SaltPay, and ClearBank. The UK, as a runner-up to the US in the SaaS market, is…
..
[ad_2]
