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Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes.
While advertising methods and mediums have evolved over the years, the goal is always the same: to reach your audience and make them aware of your product or service.
While most marketers agree that advertising is essential, many have differing views on structuring ad campaigns.
So today, we’re here to discuss lifecycle advertising — delivering the right message, to the right person, at the right time.
What Is Lifecycle Advertising?
Before we move forward, let’s take a quick look at the difference and relationship between a “customer journey” and a “customer lifecycle.”
The “customer journey” is a series of actions (stages) your customers go through from the moment they start interacting with your business.
The ”customer lifecycle” is a series of categories (segments) you apply to your customers for multiple purposes, including sales, marketing, and customer service.
Although different, it’s important to know that the segments within the customer lifecycle should correspond with the customer journey stages.
Once you have the full picture, you can begin to advertise accordingly (also known as “lifestyle advertising”).
Ultimately, the goal is to create thoughtful, intentional interactions that lead potential customers further along their journey to not only purchase a product or service from you but turn them into lifetime loyal customers.
The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time.
The Customer Journey Stages
While every business has its own unique lifecycle – some can be days long, others can be years – they all are characterized by the same stages:
Awareness: When a potential customer first learns about your company.
Engagement: When a potential customer begins interacting with your brand.
Consideration: When…..
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