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Gen Z, TikTok and artificial intelligence—they’re not only the future, they’re the present and in 2023, brands need to pay attention. When it comes to creating a winning digital marketing strategy, it’s time to stop pondering on what the future might bring and start proactively embracing new technologies with the top digital marketing trends for 2023.
Ready to get stuck in? You’ll need to be if you want to get ahead of the digital marketing game this year. And to help simplify things a little, we’ve broken down the top digital marketing trends that you’ll need to know about in 2023.
The 7 top digital marketing trends of 2023
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Social impact strategy front and center
Youth-centered marketing
Authentic, humanized branded content
Audio-first marketing
Sympaphonic ads
AV product marketing
Realist influencer marketing
1. Social impact strategy front and center
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Brands taking a stand when it comes to their values is nothing new. But putting their impact strategy at the forefront of their digital marketing strategy reflects a shift in how brands are framing themselves in response to global events.
And we’re not just talking about reacting to disasters or socio-political events. Consumers want brands who take the initiative authentically and mindfully; who center themselves around the values and morals they stand for.
Putting your values front and center will help audiences connect with what you do by Eve Spears via DribbbleLiquid Death is known for being vocal yet humorous about fighting climate change by Liquid DeathSometimes highlighting your social impact strategy will be a risky, bold statement like when Nike worked with Colin Kaepernick following his taking a knee during the national anthem at an NFL game in 2016 by Nike
In terms of digital marketing, embedding social causes into your brand’s overarching mission isn’t a ‘trend’ as such, but a natural effect of what it means to be a values-led brand in today’s world. Your social…
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