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Simran Kaur and Sonya Gupthan call their journey an “unlearning process,” overcoming insecurities that they didn’t have the right background, education or experience to make investments. The two Aucklanders, friends since they were five, started their podcast Girls That Invest based on conversations at university about investing in stocks, funds and property.
Kaur and Gupthan are among this year’s Forbes 30 Under 30 Asia honorees in the Media, Marketing & Advertising category who are using their platform to educate as well as entertain.
“We are two young South Asian women that talk about things that are not what you expect someone in finance to talk about.”
Simran Kaur, cofounder of Girls That Invest
The duo’s podcast was in the top 1% of most shared shows globally on Spotify at the end of last year, according to the audio streaming platform, two and a half years after the first episode. Kaur attributes its success to their relatability as hosts. “We are two young South Asian women that talk about things that are not what you expect someone in finance to talk about … we talk about Birkin bags, we talk about Love Island,” Kaur says. “It makes it seem [to listeners], ‘If they can do it, I can do it.’”
Forbes Asia
Kaur sees the podcast—which touts content “without the finance bros, without the jargon and without the condensing tones”—as an entry point into investing. She and Gupthan have added a six-week investment course three times a year meant to create a roadmap for financial freedom. Kaur wrote a book (also called Girls That Invest), released last August, that now ranks No. 15 among Amazon’s best sellers in stock market investing.
Gupthan says her own investing barrier was a fear of making mistakes, and honesty about their struggles has helped them reach their devoted audience. “When explaining things, [we think] ‘How can we make it fun? How can we keep the language inclusive to our peer group? And that’s really…
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