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You may have read this a thousand times before, but technology has evolved at a very rapid pace over the past decade. Innovations in technology continue to greet us at frequent intervals, transforming the lives of millions worldwide. The impact of technology on the marketing sector is worth looking at. Waves of technological advancements have shaped the structure of the modern-day online marketing space.
First, the Web 2.0 wave caught everyone off-guard, followed by the social media wave which has paved the way for social media marketing. Most recently, we can see that the Web 3.0 wave is becoming stronger each day, and it is just a matter of time before Web 3.0 becomes a key piece of the marketing puzzle.
Web3’s potential of a decentralised network can bring forth several creative innovations for marketing specialists. To overcome the challenges it is essential to recognize the trends that would drive marketing in the web3 landscape.
In this article, we will touch upon a few key points around web marketing, web 3.0 marketing or digital website marketing. Read along to find out how Web 3.0 marketing could revolutionize the marketing sector.
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Web 3.0 – a portal to a decentralized web
Web 3.0 is tipped to be the future of the internet and it has shown promising signs until now. Of course, we are all excited to see what it has in store for us. Many experts believe that progress in the Web 3.0 space will have a significant impact on society and businesses.
Does this mean that Web 1.0 and Web 2.0 are now obsolete? Are we inaugurating a new chapter of the internet by embracing Web 3.0?
We know the first wave of the internet as Web 1.0, which was between the years 1994 and 2000. Static websites and pages were the main characteristics of Web 1.0. The second phase of the internet, Web 2.0, primarily refers to websites that take UX seriously and also focus on integrating…
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