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Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice.
But what exactly is a short-form video and what makes them so appealing to brands?
Short-form videos are usually between 15–30 seconds and they’re usually used in social media marketing campaigns. They’re also known as “bumpers,” “bite-sized,” or “snackable.” Often called “soundbites.”
But, what makes these videos so appealing to brands?
Well, for one thing: they’re easy to digest! A lot of people don’t have time for long videos anymore—they just want quick bursts of information that they can watch on their way into work or during their lunch break.
This is why short-form videos are so popular—they allow viewers to get the gist of things quickly without having to sit through a full length video.
Short-form videos also allow brands to connect with their audience in a fun way that isn’t too serious or boring. They’re great for grabbing attention because they’re unexpected and unconventional compared to other types of content (like blog posts).
A Look into the Future of Short-Form Videos
If you’re looking to increase your brand’s reach, you should consider investing in short-form video.
As a study by Wyzowl found, people share videos at twice the rate of any other form of content. And 84% of people are convinced to buy a product or service based on a brand’s video.
So, we already know video content is increasingly becoming an important part of every brand’s content marketing strategy. But when we look at short-form video specifically, the data (gathered from the HubSpot Blog’s 2021 Social Media Trends report and 2022 Video Marketing Report) speak for themselves:
Short-form ranks #1 for lead generation and engagement.
Marketers will invest more in short-form video than any other content format…..
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