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SEO is integral to any digital marketing strategy of brands and enterprises looking to scale their products and grow. SEO provides added visibility across all marketing channels, including search engines, official websites, social media, and other platforms.
However, many SEO experts indulge in unfair practices like shadow domains, doorway pages, and link schemes. These practices make it difficult for genuine, informative, and to-the-point content with rich information to get featured on the top search engine results.
To counter this problem, Google regularly updates its algorithm rules to improve the search experience. For example, the Helpful Content Update of August 2022 prioritized people-centric content instead of SEO-focused content.
That brings us to the question, is SEO still relevant? Can genuine, value-added content get featured on the top spot of search results without SEO optimization?
Let’s take a look.
What Is SEO?
SEO stands for Search Engine Optimization. In some cases, it suggests Search Engine Optimizer as well. The primary function of the SEO process is to understand how search engines work, which search engines people prefer, what people are searching for, and precisely which keywords they use.
Performing SEO is customizing the website content accordingly so that search engines can detect the content people are exploring.
SEO improves the visibility of webpages, helps more organic traffic to find its way to the content they are searching for, and, most importantly, boosts potential searches into solid conversions and improves brand value.
This is why SEO is critical for digital marketing teams to craft an effective marketing campaign to increase site traffic and sales in one go.
SEO Components
SEO is not a monolith. It is a process that has multiple components that play equally important roles.
Typically, SEO comprises elements like
Keywords– People use these words or phrases to find specific content, product, and services.
Content–…..
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