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Looking for new ways to update your content marketing and SEO strategy?
Is uncovering which marketing channels to prioritize for maximum performance and ROI this year oddly challenging?
If you’re pressured to increase output under decreased budgets, we’ve got you covered.
On April 19, I moderated a webinar with Pat Reinhart and Allie Bhutani of Conductor. Reinhart and Bhutani explored the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
Trend 1: Search In Closed Environments Is On The Rise
Closed environments are starting to take market share away from Google.
[Find out what a closed environment is] Instantly access the on-demand webinar →
40% of people, especially the younger generation, are starting their searches on Instagram and TikTok.
This is why Google has created more visual search experiences and improved the mobile experience.
Trend 2: Google Updates Are Coming Out Faster
In terms of SEO, there will be more volatility in Google’s algorithm.
Google is now starting to roll out updates on top of one another and in quicker succession.
With closed environments like TikTok and Instagram starting to encroach on Google, expect that Google will constantly be changing more than ever.
Trend 3: Fluctuations In Marketing Strategy
In content marketing, fluctuations in marketing budgets and goals are one of the biggest challenges that marketing and content teams face.
[Discover what’s affecting these fluctuations] Instantly access the on-demand webinar →
At the end of 2022, Conductor researched how SEO and content marketing performed over the year and how marketers felt about 2023 production.
Here’s what came out:
Image created by Conductor, April 2023
Image created by Conductor, April 2023
So, how will you reconcile a decrease in budget with an increase in goals and expectations?
Analyze spending and ROI across channels,…
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