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Organic search drives 53.3% of all web traffic. DesignRush interviewed SEO experts on tips for attracting more organic traffic this holiday season.
MIAMI, Nov. 24, 2022 /PRNewswire-PRWeb/ — BrightEdge reported that organic search is the dominant digital channel, accounting for 53.3% of web traffic. 49% of marketers also say that it drives the highest ROI, as per a Search Engine Journal survey. This makes it crucial for small businesses to invest in a good SEO strategy.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on how small businesses can stand out online and attract more organic visitors to their websites during the holiday season.
1) DO KEYWORD RESEARCH & SEARCH BEHAVIOR ANALYSIS
According to Consumr Buzz CEO Jeffrey Diebner, a good small business SEO strategy starts with keyword research and an understanding of users’ searching patterns.
“The first step is to research related keywords. Use free search tools like Google Search Console to get this data,” said Diebner. “Then, use a tool like Google Trends to study the peaks and valleys of last year’s holiday patterns to get an idea of when people are searching for your products or services. This will give you a solid foundation on keyword usage that you’ll use to optimize your website.”
2) BUILD PERSONAL BRAND CONTENT
WriterArmy CEO and founder Sully Chaudhary suggests developing a personal brand to build trust.
“Work on personal brand content during the holidays to drive more sales,” said Chaudhary. “Build content out for founders/co-founders and salespeople with helpful info and promos combined. 74% of Americans trust a person with a notable personal brand and I expect that number to rise even more.”
3) CREATE ORIGINAL CONTENT FOR AFFILIATE PRODUCTS
As explained by Christine Wetzler, founder and president of Pietryla PR & Marketing, businesses should avoid copying product information for their content to…
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