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Many printers and related companies have got involved with this year’s Black Friday event, which could be a quieter affair than usual due to the cost-of-living crisis, ongoing postal strikes, and clashes with both England and Wales World Cup matches.
Black Friday began as a post-Thanksgiving festivity in the US, where it marks the beginning of the Christmas shopping season. Introduced to the UK by Amazon in 2010, it is now one of the country’s biggest shopping days of the year, with retailers across the board cutting stock prices to fuel sales before Christmas.
However, while previous years have directly resulted in a lot of extra print – particularly direct mail – the majority of deals seen by Printweek this year have been promoted online through websites and social media channels, with Royal Mail deliveries affected by the ongoing strikes by CWU members that resumed yesterday (24 November) and are continuing today and next week hampering print promotion channels.
Nevertheless, printers offering deals this year include Nettl, which has a raft of different discounts live on various products from today until 2 December, and Photobox, which is offering up to 70% off on some products and a free pack of Christmas cards for today only. Printed.com is running a ‘pink sale’ until the end of the month with 20% off all products.
Snapfish has 50% off everything, with no minimum spend, until the end of today, while German kit supplier Ghost is offering a 20% discount on all Ghost toners and transfer foils for its ‘Black Weekend’ promotion.
Wentworth Wooden Puzzles, meanwhile, is offering 20% off selected puzzles through to Monday, while Bookishly, the only print-related company on the four-day working week pilot, has 25% off all prints today.
A survey from consumer research platform Attest found that over half (58%) of Brits will pull back on spending splurges this Black Friday, compared to last year, in response to…
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