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Looking to update your social media marketing process in 2023?
Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your online efforts, including pointers on new tools like ChatGPT and DALL-E, and how these evolving apps can assist in your content planning process.
We’ve already covered the following elements:
Next up is the social platform of the moment – the compulsive, controversial and hugely engaging TikTok.
Looking to up your TikTok game? Read on for some key tips and pointers.
TikTok posting tips
Despite lingering concerns around a possible ban of the app in the US, TikTok is inarguably the social network of the moment, especially among younger audiences. Its addictive algorithm, and never-ending stream of content can be hard to escape once it’s sucked you in, and its approach has inspired a whole new shift in the broader social media landscape, as competitors work to keep up with TikTok-originated habits and trends.
Which, logically, now has marketers questioning how they can tap into the popularity of the app – and for the best notes on this, I generally defer to someone who has for more experience TikTok marketing than I.
Savannah Sanchez is my go-to expert on TikTok promotions, with her fast-growing agency generating millions in profit for a broad range of brands.
Based on Savannah’s experience, and notes from TikTok, here are some key tips to help you maximize your TikTok marketing approach in 2023.
Content approach
The key to successful TikTok marketing is creating content that aligns with organic posts in user feeds. TikTok users are on the platform for entertainment, and they don’t have to sit through ads like they would on traditional TV. If you don’t grab attention, and give them a reason to keep watching, they’ll scroll on by – so you need to create eye-catching videos that are similar in style to other content in the app.
But that doesn’t mean you need to latch onto the latest…
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