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From the moment he began writing as a child, Chris Whitbeck had a natural flair for weaving words together. In October 2022 — a year after joining Brafton — he became one of the company’s senior content writers. But his journey isn’t one that was built upon overnight successes and good luck. It was one that involved hard work, dedication and a willingness to experiment.
But what’s a story without lessons to be learned? What can other content writers learn from Chris’ journey? And how did he get to where he’s at today?
Finding the Right Fit
After nurturing his love for writing since childhood, Chris studied journalism at American University in Washington DC — thanks to the advice of a high school teacher who recognized his talent.
“I was told by a teacher in high school, ‘Oh, you’d make a great journalist, the way that you write, it all sounds like a news story.’ So I thought, ‘Okay, great. There’s my life plan sorted out for me, I guess.’”
Chris’ journey took an unexpected turn when the pandemic hit shortly after he graduated, making it challenging to find a job. Surprisingly, he had stumbled upon Brafton years earlier while still in school, researching the company and feeling impressed by our approach to content marketing. It seemed like fate had planted the seeds of his future with Brafton, a manifestation of sorts.
During the pandemic, Chris spent a couple of years looking for a job and worked at a cafe in his hometown. He found himself in a leadership position there, and the owners asked him to manage their social media account. “I figured, I might as well do it. And I used that as an opportunity to just write a little bit, just here and there, a tiny little thing,” Chris said. This experience turned out to be instrumental in getting hired at Brafton.
Despite not initially planning on getting into content marketing, Chris was drawn to the idea of writing in a professional setting. “I knew that it was…
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