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New website highlights generative AI platform trained on millions of experiments to accurately predict and optimize the best-performing content that drives the highest engagement
Company continues growth in North American market with new business and contract renewals with cutting-edge brands
CHICAGO, March 28, 2023–(BUSINESS WIRE)–With generative AI and ChatGPT now becoming part of the public lexicon, Phrasee, the leader in AI content optimization for enterprise marketers, is marking its dominant role in AI-powered content creation with the launch of a new website.
Phrasee pioneered marketing content creation with a unique AI model trained on millions of experiments to accurately predict which content will drive the highest engagement. It offers the most robust solution for enterprise marketers looking to optimize customer engagement and drive more clicks, conversions, and revenue across email, push, web/app, SMS, and social channels. Its AI-generated content is guaranteed to be on-brand and brand safe, and highly creative and fluent.
“There is a lot of hoopla around using generative AI to create content, but there is a big difference between creating a lot of content and creating the best-performing content to drive results,” said Phrasee co-founder and Chief Executive Officer Parry Malm. “When we started Phrasee eight years ago, we were one of the first companies to understand the potential of commercializing AI and large language models to create marketing content. Since then, brands have benefited from provable incremental engagement and revenue from AI-optimized marketing messages. What we offer is head and shoulders above the generative AI content other platforms deliver.”
In our noisy, always-on digital world, consumers are bombarded by 4,000 to 10,000 messages daily, even as their attention span continues its downward trend – the most recent stats show that it’s now at a mere 8 seconds. While marketers need to generate a high content volume, they must…
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