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While some have cut back for end of year events, others in the industry lived it up to celebrate 2022 and get excited for 2023 …
M&C Saatchi
Brought to life its brand ‘Hello Fearless’ by celebrating the bold, brave and daring among us. Staff came dressed as fearless creatures and were joined by drag queens, fire breathing bar tenders and an accordion player who may or may not have been invited.
Magic
Upon entering an evac-vehicle to an unknown destination, staff was presented with a mission briefing document to be completed at Chadstone Shopping Centre. Their mission, should they choose to accept it, was to combat the fight against capitalism, by spending the entirety of their allocated and personalised credit card in 55 minutes. The cards would terminate at 11:01am, rendering the cards useless, and if not spent, a failed mission. It’s safe to say that the 20-30 of the Magic team ran for Chadstone, causing carnage and some pretty funny retailer reactions.
This was our thanks for an incredible year of growth – but also, in light of many businesses cutting Christmas parties for the purpose of profit, we wanted to invert that. Magic is nothing without our people, and we wanted to show it. Following this, and upon a reveal of some interesting presents, we wrapped up our day at Stokehouse sharing stories, laughs, and a cocktail or three as one, big, growing, family – only made it to the end.
Icon Agency
Celebrated by combining Christmas with its 20th-anniversary bash. The event included a moving history room activation, a beautiful Welcome to Country from Djirri Drirri women’s dance group, emotional speeches from founders Jo Painter and Chris Dodds as well as dancing from the entire team at the agency’s own production studio The Content Garden.
The Hallway
Took to the ocean for a ‘Palm Springs Goes Boating’ theme. The day proceeded accordingly!
UnLtd
As per tradition, CEO Chris Freel hosted a festive lunch at his house to…
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