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oOh!media has signed an exclusive out-of-home (OOH) content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s position in capturing audience attention in public spaces.
oOh! serves up the Australian Open
oOh! has inked a deal with Tennis Australia to bring all the thrilling action from January’s Australian Open – one of the tennis world’s four Grand Slams – to more tennis fans than ever with live scores and full-motion highlights, connecting advertisers to audiences in innovative new ways.
The partnership builds on oOh!’s agreement with the AFL to amplify live scores, video, news and photos from the 2022 AFL Toyota Finals Series. Reaching more than 80% of Australians, the content was supported by an Australian Out of Home media first that included in-vision brand sponsorships from leading advertisers.
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Broadsheet joins oOh!’s Office network
Australia’s insatiable appetite for entertainment, dining and cultural experiences is larger than ever and audiences will now benefit as oOh! has joined forces with Broadsheet, the leading authority of where and what’s hot in Melbourne, Sydney, Brisbane, Perth, Adelaide and beyond.
More people than ever before will be able to discover where to eat, what to do or where to grab a drink as Broadsheet delivers content hyper-targeted to their current CBD locations across oOh!’s Office network from the most authoritative source there is.
oOh! changes the way Australians get their news with News Corp Australia
Following the announcement of a multi-year partnership with News Corp Australia, oOh! announced at its Outfront today that breaking, lifestyle, sport and business news from mastheads including news.com.au and The Australian is now live across the oOh! digital network, with the Herald Sun and The Daily Telegraph to follow in 2023.
Leveraging oOh!’s national scale in metropolitan and regional locations, this bespoke,…
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