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Speed is essential these days because customer expectations are constantly changing. That’s why Contentstack is building a platform designed to reduce friction and get experiences into production fast. The vendor already offers a headless CMS, application framework, developer library, venus component library, and most recently, an automation hub, so what else supports its vision? Front-end hosting.
I spoke with Dean Haddock, Senior Product Manager at Contentstack, about the release of Contentstack Launch, a front-end hosting service fully integrated with the Contentstack platform. Haddock explained that typically, companies would build their backend content management solution (headless CMS) and then go out and procure a hosting solution to deliver the front-end experience. They would then have to go through the process of stitching everything together – what he called bringing together “opposite sides of a walled garden.”
The pitch for Launch is that it allows you to manage everything under one roof – the front-end, middleware and extensions, and the back-end CMS. It’s not positioned as a front-end experience builder, rather as a hosting solution that will connect to GitHub or a git repository, pull in the code, build and compile it and publish it to a staging, development, or production environment.
Haddock said Launch is framework agnostic; you can use any common Javascript front-end framework. Right now, NextJS and Gatsby are automatically recognized, and others will be added. You can also manage your URLs and domains.
The other nice thing about having the front-end hosting connected directly to the CMS is that you can easily and quickly make updates to both the content and the design without needing extensive downtime to ensure everything works together.
The goal is to provide an environment where customers’ developer teams can quickly build and deploy websites.
Contentstack Launch is currently in closed beta and is expected to go into…
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