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October 28, 2022
BANGKOK — The new owners of the Miss Universe Organization laid out her plans to “take it further” and expand the brand’s global presence, beyond the competition staged only once a year.
JKN Global Group CEO Anne Jakrajutatip, who acquired “100 percent” MUO, discussed her plan for the 71-year-old pageant in a press conference in Bangkok, Thailand, that was also made available to media scribes in other countries via online platforms.
MUO President Paula Shugart and CEO Amy Emmerich also joined the press conference from New York virtually.
“Miss Universe belongs to us,” Jakrajutatip declared, also announcing the establishment of the “One Universe” platform that hopes to unite women from all backgrounds to showcase their beauty and talent on one stage, and empower one another.
The full acquisition of MUO, she said, means she is the sole owner and shareholder of the organization, including all the businesses, brands, and trademarks such as the Miss USA and the Miss Teen USA pageants. The historic deal also made Jakrajutatip the first non-American and first woman to own the organization.
Miss Universe Water
JKN Global Group boasts of a massive media and content footprint, with a terrestrial television station digital channel, manufacturing of beauty and wellness products, and a content marketing agency. It expanded from being a media content marketing company 20 years ago, importing foreign shows to Thailand, and later exporting Thai programs to other markets.
Jakrajutatip said that under JKN Global Group, the Miss Universe pageant will not be just a beauty competition, and she will focus on “sustainable business development.”
For one, JKN Global Group is planning to produce a “Miss Universe Water.” Jakrajutatip said the water “will make you beautiful,” but declined to share a release date because it is still in the development stage.
The conglomerate laid out a comprehensive…
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