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Fort Worth, Nov. 30, 2022 (GLOBE NEWSWIRE) — Fort Worth, Texas –
Moon and Owl Marketing, a full-service digital marketing agency based in Fort Worth, TX, has recently released an article that presents an SEO for surgeons case study. They want to clarify that this is SEO for general surgeons who typically believe that search engine optimization (SEO) is only for plastic surgeons or elective surgeons. They present the medical SEO case study as evidence that a general surgeon can also benefit from a robust SEO campaign. This particular case study was done for a general surgeon who provides hernia surgery and prefers to focus on very complex hernia cases. This means that this is a highly focused niche and he is regarded to be an expert in this particular field.
Jordan Fowler, founder of Moon and Owl Marketing, says, “Patients who need a hernia repaired, cancer surgery, heart surgery, or other treatments deserve to have as much knowledge and selections at their disposal as elective surgery patients in their healthcare decision-making. By investing in SEO, your surgical practice can ensure that you get found as the best solution for their problem. After all, you wouldn’t be in practice if you felt like you couldn’t help patients. By increasing your visibility, we just make it easier for them to find you as their answer when they search online.”
They used a science-based approach that understands the Google algorithm and the primary principles of how a search knowledge graph must work. Next, they applied mathematical optimization to inform their various strategies. Each of these strategies that they applied for the surgeon’s website has been tested and shown to drive traffic to the site. Success was measured using three variables: the number of surgeries and consultations booked, the number of organic traffic visitors, and organic rankings.
One of the things that they did for the website was to build it around both SEO and user experience (UX). They ensured that…
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