[ad_1]
Thursday, January 19, 2023
Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for choosing the right email marketing tool, how to redefine CRM adoption, the rise of artificial intelligence in content marketing and various ways you can let your lawyers be lawyers rather than having them get bogged down by technology. Here’s a recap of some of the topics covered.
1. Digital First
Given the shifts in law firm marketing due to social distancing, we can continue to see firms and organizations implement a digital-first strategy. Most firms are not fully in-person anymore, so firms are balancing in-person business development and marketing strategies with their digital counterparts. For example, some firms are shifting their focus from attending many in-person conferences to hosting their own webinars to develop relationships and share knowledge.
While many law firms already planned to create and implement a digital strategy, the pandemic’s long-lasting effects have caused them to place greater importance on their digital strategy. This is also being observed outside of legal, as many businesses are accelerating the development of digital strategies through acquiring email marketing tools, switching or obtaining CRMs and other marketing automation tools.
2. The Rise of the Marketing Technology Manager
Interestingly, outside of legal, marketing budgets have begun to exceed those of the IT department. Marketing departments are receiving a greater allocation of the marketing budget in order to execute various pieces of their marketing plan as they put a greater emphasis on digital channels.
Some of these plans involve implementing marketing technology that may be new to the firm. Implementing new technologies can be a challenging and time-consuming process without the right resources, so firms may be willing to allocate more of their budgets to the marketing…
..
[ad_2]
