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The market for services and goods in all areas is very competitive today. Businesses are in struggle for consumers and turn to marketing agencies that compete with each other. There is a growing need among clients for analytics, optimization, and automation of marketing activities to achieve the best sales results. According to Salesforce, the demand for AI solutions in marketing has increased by 186%. Analysts predict that a quarter of all marketing tasks will be automated by 2026.
New technologies based on artificial intelligence and Big Data reduce the time for preparing, setting up, and analyzing advertising campaigns, and help improve interaction with the target audience. In this field, some marketing agencies have been particularly successful as they can guarantee their customers high sales conversions and higher profits at lower costs.
Ten years ago, advertising had to be set up manually, which entailed inevitable errors and took a lot of time. Today, by automating the process by 80%, agencies such as Go Mobile offer clients effective management of campaign ROI. A higher conversion of marketing activity is provided by a tandem of marketing specialists who set the advertising parameters and AI that completes and improves the process of setting it up.
The company’s native predictive solution — Go Predicts — uses historical audience data and predicts the cost of a particular user, thereby improving the conversion to the target action. The solution allows for ranking consumers based on their potential value for the business in the future and focusing on the most attractive audience for the client. The company is a winner of numerous global awards, including AdIndex Tech 2020, and was also the finalist of the Google Premier Awards 2019 App Excellence competition.
A multifaceted blockchain marketing agency that has established itself as…
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