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During his two-decade stint with holiday firm TUI, Marc Jennings, CIO of analytics and AI, has seen the company undergo rapid transformation. Through a series of mergers and acquisitions, the German-headquartered firm has grown into one of the world’s largest travel and tourism businesses.
The pace of change has continued to increase over the past two years, as technology at TUI has transitioned in line with the wider organisation and its shift from a firm that is based around local and regional systems and departments to a global IT organisation. Jennings’ group-wide role covers all the analytics and artificial intelligence systems, platforms and processes within the group.
“The company has evolved dramatically over the last 20 years,” he says. “Throughout that journey, I’ve been lucky enough to work with some fantastic leaders who have guided me along the way. I have moved roles roughly every couple of years, so I’ve had new insights regularly and picked up lots of experience.”
Jennings joined TUI as an extract, transform, load developer. He progressed through a series of technical, management and director-level positions before assuming his current position in October 2021. He reports into TUI’s group CIO, Frank Rosenberger.
One of the big priorities during the past year, says Jennings, has been rolling out some key applications that provide the global business with pricing, yielding and consolidated data held in Snowflake’s cloud-based technology platform. This insight is used to provide key performance indicators (KPIs) to the board and information to the financial markets.
Jennings says this data-led transformation is a big shift. The company is moving from a situation where individual regional markets relied on database and reporting systems running on-premise to a consolidated approach that focuses on three core technologies. As well as Snowflake, TUI’s data stack includes Amazon Web Services (AWS) for cloud and Tableau for…
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