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NEW YORK–(BUSINESS WIRE)–Linkwell Health, the premier consumer engagement technology company in healthcare, and Silver Sneakers® by Tivity Health®, the nation’s leading community fitness program for seniors, were named finalists for Best Branded Content Site – B2C in this year’s Digiday Content Marketing Awards. The companies also received a gold Aster Award for their partnership in the blog category.
This is the second time Linkwell Health and Tivity Health have been recognized by Digiday for their collaboration on the SilverSneakers content destination and it’s Linkwell’s fifth Digiday finalist designation. This year, for the second year in a row, Linkwell’s member experience platform, the Healthy Living Engine, was recognized as a finalist in the Digiday Technology Awards for the Best Content Marketing Platform category. The platform, purpose built to drive action in healthcare, delivers digital industry-leading engagement, activation, and business results for healthcare partners.
The SilverSneakers content destination is the centerpiece of a digital experience that educates older adults about fitness and health with articles, videos, and thematic challenges that motivate them to prioritize their health and stay active as they age. It then empowers them to take advantage of virtual classes, in-gym workouts, and other SilverSneakers benefits available via their Medicare Advantage plan.
“As the country came out of the most restrictive phase of the Covid-19 pandemic in 2022, the challenge was meeting members where they were most comfortable — continuing home workouts or heading back to the gym,” said Stacey Santo, SilverSneakers’ Chief Engagement and Innovation Officer. “In partnership with Linkwell Health, we developed engagement elements that honor both pathways and provide seniors with everything they need to maintain and improve their health — including physical activity, social connection, and mental enrichment.”
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