iQIYI Leverages AIGC to Improve Content Production and Marketing Efficiency

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Large Language Models (LLMs) are used to facilitate scripts assessment with an accuracy rate of scene and character breakdown exceeding 90%

BEIJING, Aug. 25, 2023 /PRNewswire/ — iQIYI, an innovative market-leading online entertainment service in China, announced in this week that it has used Generative AI to improve content production and marketing efficiency, which has shown encouraging initial results with over 90% accuracy of scene and character breakdown. The model also demonstrates the company’s strong capability in leveraging technological innovation to empower entertainment industry and enhance user experience.

(PRNewsfoto/iQIYI)

According to iQIYI, the content creators can now leverage AIGC(AI Generated Content) technologies to extract core information from scripts, assisting in script evaluation in the pre-project stage and realizing more accurate budget planning and resource management. Furthermore, it can quickly assess intricate story plots to enhance the user experience by improving search results, recommendations, and playback interactive experience.

“By introducing AIGC to empower content production and operation, iQIYI expects to enhance quality and efficiency on content operation and promotion while continuously improving user experiences,” LIU Wenfeng, Chief Technology Officer of iQIYI said, “multiple titles over 10,000 iQIYI’s content popularity index are now using AIGC for internal operation and external promotion. “

iQIYI has developed Xingluo, an AIGC platform that leverages advanced capabilities of LLMs and proprietary technology to comprehend and enhance the storyline of long-form video content. Xingluo generates automated batches of various video types and diverse text and image content, including film narrations and blended clips.

Moreover, this platform enables users to swiftly navigate to specific episodes and scenes by searching popular keywords related to trending dramas on social media platforms like Weibo. For instance, the popular…

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