[ad_1]
In the three years since the pandemic, marketing trends have gone through several different phases. The complete dependence of consumers on e-commerce during the lockdown period has opened previously unthought avenues in marketing. Traditional marketing in public spaces were not reachable by the consumers so moving everything online was the only option. It gave many slowing businesses a whole new life.
However, online shopping faced a slowdown after the initial boom. For most consumers, especially in tier-3 and 4 cities, e-commerce remains a frustrating experience. As offline stores started making a comeback, they opted for the security of being able to judge the product in person before the purchase. The only way for e-commerce to be revived once again was to provide this in-person review or judgement online. This is where influencers come in to bridge the gap between a brand and a consumer.
Influencer marketing is so impactful because influencers are unlike other celebrities. They are not just mere faces representing a brand, they are relatable and approachable. Product reviews, paid partnerships, affiliate partnerships or even when they receive gifts from brands, when influencers market a product one thing is constant – they are also consumers of the product. This makes them relatable to the average person and trustworthy too.
Since the pandemic, influencer marketing has been at the forefront of online marketing. A space that was previously dominated by well-established advertising agencies and production houses has been overtaken by influencers. Influencer marketing is only a recent phenomenon, going back 5-6 years at the most. Despite its relative newness, influencer marketing has become the top choice of brands when it comes to advertising. Compared to advertising with celebrities and spending the money separately on production, influencers can produce…
..
[ad_2]
