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Indian brands are showing unprecedented confidence in Influencer marketing. The increasing influence of influencer marketing in India can be well understood from the recent report that highlights that over a third (33%) of Indian brands increased their social media influencer budgets by more than 50% in the last year.
According to Kroll, a valuation advisory firm, India’s obsession with social media has led to its content creator market growing 25% to $290.3 million by 2025. According to Kroll’s report, influencer marketing helped brands reach large audiences at low costs after the covid-19 pandemic, which sparked widespread digitization.
Divyanshu Sing, COO – JSW Sports COO, told Kroll that marketers in India are convincingly spending over 10% of their digital marketing budgets on influencer marketing in order to quickly penetrate the regional areas these influencers have presence in. He also believe that companies are actively engaging influencers to tap into the markets which are remote and can be penetrated much effectively with local language campaigns.
Today, India boasts nearly 80 million content creators. This includes bloggers, video streamers, and influencers.
Another study from iCubeWire highlighted that 35% of the respondents’ decisions were influenced by reels and influencer posts on social media platforms like Instagram, YouTube and Facebook.
Kroll’s report stated that influencers are more popular than A-list celebrities because they offer a higher return on investment. Experts believe they have the potential to increase brand awareness.
Prajakta Koli and Kusha Kapila were among the first to make it into mainstream entertainment. But others–nano-influencers and micro-influencers–are still in the game.
For an example, Rupal Singh Chauhan creates content in fashion, accessories, lifestyle, food and drinks sectors. She has collaborated with brands such as Farmley, Thela Gaadi and B Burger to create content in the fashion and…
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