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CXOToday has engaged in an exclusive interview with Ms. Ramya Ramachandran, Founder & CEO, Whoppl
Tell us about Whoppl’s journey so far?
As the boom of digital media grappled all of us, we were quick to realize the gap of creative influencer led marketing agencies in the market. While there have been influencer agencies and talent management agencies but a content driven influencer marketing agency which works as an intermediary between the brand and the influencers, understanding the brief as well as the influencers’ persona, we primarily focus on shaping the brands narrative to audiences in a way they can relate & resonate to/with.
We started off by catering to just one category initially with a handful of influencers and today not only have we worked with brands across categories but have also diversified into creating content at scale and live commerce and shoppable videos. Making 800+ hours of content, 100+ campaigns & 5000+ influencers from the ecosystem.
What are the services offered by Whoppl? What is the best way to create value brands?
Whoppl is a new age digital first influencer content marketing agency, where we come up with creative campaigns for brands across digital platforms.
We have 3 main verticals-
Creating content at scale – our creator led in-house content hub where we work hand in hand with influencers to create relatable content, giving them an opportunity to work with some of the most loved brands in India that appeal to a vast majority of the target audience around the world, waiting for the influence to kick in!
Influencer marketing campaigns/strategy – Here we pick and choose influencers best suited to the brand tone and creative brief and build on a campaign that is customized, insightful and filled with key notes from our influencer network!
Live commerce – In a ‘like minds coming together’ we have partnered with a live commerce platform making the consumer’s shopping experience one of a kind, immersed with…..
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