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Is your website driving leads for your law practice — real leads that turn into clients?
Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Lawyers and law firms are increasingly turning to the online world for lead generation.
Yet, using the web to generate leads is still something of a mystery for many law firms. How does a law firm begin to navigate the complex world of online lead generation and digital marketing? There are so many buzzwords to learn (inbound marketing, outbound marketing, tweets, impressions, conversions, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CTM, CTC, etc.).
Where Do Online Leads Come From?
It all starts with your website. Your website should be the hub of all your online marketing and online lead-generation activities. If you don’t have a professional-looking website that is set up to attract and convert leads, it will be awfully hard to generate leads online.
With a proper website in place, the next step is to employ digital marketing strategies to drive qualified traffic to your website. Once you have traffic, it’s your website’s job to turn visitors into leads. This is called “converting.” A website converts a visitor into a lead by getting that visitor to provide their name and contact information via a website form or by getting them to call you on the phone and provide this information.
How Do I Increase My Website Traffic?
You increase your website traffic through digital marketing tactics. These tactics include:
Blogging — Writing blog posts that provide valuable information to your prospects and clients and feature your target keywords is a great way to attract visitors to your website and help it rank in search…..
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