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You’ve just created the perfect design pitch for a new client’s business. The aesthetics are eye-catching, the details clever and you know this concept will fly off the shelves. And then… they want to go in a “different direction.” What happened?
The reality is that strong designs don’t sell themselves. Graphic design is a very subjective art form and through the eyes of a visually unpracticed client, it can be difficult to know which design to choose.
Without context or a convincing presentation, your client may miss all those clever details. Or they may not understand the deep thinking behind your aesthetic approach. While the concept may seem perfect in your eyes, you still need to “sell” your design to your client.
In this article, we’ll share six ways to make your client fall in love with your design pitch.
1. Presentation is everything
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When building a brand for a business, it’s easy to forget how powerful that first impression can be for a client. Your pitch should bring their business to life and help them dream about an exciting future with your design work as the centerpiece.
It’s not just about a single logo or a bottle label—it’s all about the bigger picture. Help your client go on that bigger journey with you, by helping them visualize the design in real life and understand how it could be expanded in the future.
Stock photography can evoke a specific feeling or atmosphere. Texture or patterns can add visual interest. Mood boards are a great tool to help your client understand what you’re going for. Even a simple stationary mockup or an in-situ poster can make the design feel more tangible and turn some gears in the client’s mind.
Once you’ve pulled together your concept, it’s also important to consider what format you’ll present the design pitch in. Are you sending your clients a PDF or formally presenting a Keynote? Are you participating in a design contest and need your design’s thumbnail to stand…
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