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Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing.
OPINION: I don’t think I’ve met a small business owner yet who hasn’t had at least one episode of self-doubt in what they started, tried, or are doing every day. The only person who came close was about to lose her home, after remortgaging it twice, to help fund the business she was completely certain was going to turn a corner any day now.
I’m not sure what her business is like now, but I do know that self-doubt isn’t necessarily a bad thing. We should have a little check on what we are doing, and make sure we’re building in the right way. Being able to ask ourselves the hard questions and listening to the answers, even if they are unpleasant is important
But self-doubt can also become crippling and prevent us from moving forward. It can draw us into dangerous territories of “comparisonitis”. We can say no to great opportunities or treat potential alliances with distrust. Our self-doubt can cost us.
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When I say I’ve had massive issues with self-doubt, some people are often super surprised. I’ve had panic attacks that are so bad I can’t breathe, huge issues with anxiety, and have a regular monthly meltdown I now know is almost completely hormonal. I’ve learned that self-doubt isn’t just about what’s happening. It’s about how our mind and body perceives what is happening. And sometimes those two things are very, very different.
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Creating courses can make good business sense, but you need to know how to make them work for you, says marketing strategist Rachel Klaver.
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