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As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one way to ease the pressure is to repurpose content to make the most of what you’re producing.
Repurposing content means taking existing content and transforming it into different formats to reach a broader audience. When producing a piece of content, think about six different ways you can use it. This blog post will explore the benefits of repurposing your content and how to do it effectively.
Related: How to Repurpose Your Social Media Content
Why should you repurpose content?
More effective: Research shows integrated marketing campaigns are 300% more effective than single or dual-channel marketing campaigns. You receive the best results when you use at least four different media channels. The more a customer’s journey is coherent, cohesive, strategic and deliberate, the more likely you are to create brand loyalty.
Reach a wider audience: When you repurpose content, you can reach a wider audience and reach people you may have missed with the original content. Not everyone consumes content in the same way. Some people prefer reading blog posts, while others prefer watching videos or listening to podcasts. Repurposing your content into different formats allows you to meet your audience where they are and cater to their preferences.
Increase your content’s lifespan: Creating new content can be time-consuming and costly. Repurposing content extends its lifespan, allowing you to get more value from the content you have already created. Additionally, repurposing content also allows you to update and refresh old content, making it relevant to your audience again.
Improve your SEO: Repurposing…
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