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Joseph is the CEO of SnapAds, which helps local businesses find, keep and reward customers.
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If you have started a company or have an existing business with ambitions of growth, you need customers. That includes both new and existing customers and with ever-increasing distractions, it is an endless task to stay top of mind with your customers. Marketing is the tool that helps keep those customers coming, and, in my opinion, word-of-mouth is the king of them all.
Word-of-mouth marketing has been around for a long time, but it often comes in many forms. I grew my last business to $230 million and didn’t spend a dime on marketing for the first five years of growth. Understanding the various types of word-of-mouth marketing and how to tap into them will help you better utilize tools as well as help your customers help you grow.
The Original Word Of Mouth
Once upon a time, we were hunter-gatherers, and if we came across something life-threatening, then yelling at everyone else was a very effective way to market such dangers. Now, we do it at kids’ soccer games, barbecues or even standing in line at the post office. What we say to others matters. Whether it is bad or praise, it comes off as a personalized recommendation or point of caution.
We do it in almost every conversation we have. Discussions like where to eat, favorite park, favorite cheese—all of these are our preferences that we share with others. Sometimes we share it directly with someone we’re talking to, but oftentimes it is conversations that are overheard. The overheard conversations are where word-of-mouth marketing takes on a new ability to reach so many.
Digital Word Of Mouth
Social media has changed the way we talk to our friends, family, neighbors and the world. It has made the world a much smaller place. We can easily send direct messages, but instead, we share a video or picture, and the world is able to see it and thus listen in on our conversations.
This is what powers the social…
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