[ad_1]
If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people. And meaningful connections are built through authentic, measurable experiences.
Today’s media landscape is hyper-fragmented, and consumer trust in advertising is rapidly declining. People have choices, and they know it — 73% of customers surveyed say product interactions are more important than quality or price. People want to know your brand before deciding to dance with you.
Step Into the Age of “Storyliving”
Telling stories falls short. You need to bring your audiences into them. As future-forward marketers, our job is to help brands shift from storytelling to “storyliving.” Go beyond the surface. Combine the physical and digital dimensions to create unforgettable moments with clients at the center.
When one of our clients, Clinique, launched a new skincare line, my team announced it with a pop-up in Soho — the first in the brand’s history. We created a complete content playground to engage and educate consumers, create user-generated content, and drive purchases. Virtual reality (VR) and augmented reality (AR) technologies, paired with real-time video and photo opportunities and custom-built LED Totems, helped us scale our effort.
We crafted a powerful campaign platform that resonated far beyond an event in New York City. Striking the right emotional connection takes strategic chops. The magic was in stepping up from standard 2D guidelines to a 3D “brand world” that delivered an authentic taste of the brand.
That was possible only because the client’s visionary marketers recognized the importance of experiential and influencer marketing in achieving brand and business goals.
The Art of Experience Becomes Science
Beyond the quality of the moment itself, igniting customer…
..
[ad_2]
