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A content calendar is a written schedule of content that you plan to publish.There are many benefits to creating an editorial calendar, including producing more compelling content and making collaborate with different team members easier.You can create a content calendar in a spreadsheet, but you can also turn to more robust tools to simplify the process.This article is for content creators who need help starting and organizing a content calendar for their company.
Creating and publishing content regularly requires organization. That’s where a content calendar comes into play.
While some are more robust than others, a content calendar helps you plan content weeks or months in advance. Starting a content calendar from scratch might seem intimidating or overwhelming, but it’s doable. Read on to learn why a content calendar is important to your content marketing efforts and how you can create one.
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What is a content calendar?
A content calendar, sometimes called an editorial calendar, is a schedule of the content you plan to write, produce and publish. You can use a spreadsheet, an actual calendar or different tools to create one.
The purpose is to ensure that you know when your content – whether it’s a blog entry, social media post, email or something else – is expected to go live. You can include when and where the content will be published, the name of the author, when it was assigned and other elements that will help keep you keep track of the details. It can also help you stay focused as unforeseen circumstances arise.
Key takeaway: The goal of a content calendar is to help you manage all of the content you expect to publish on any channel.
Benefits of using a content calendar
If you’ve ever tried to manage content without an editorial calendar, then you know it is difficult. You…
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