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Member Article
The world of marketing is constantly evolving alongside new technological developments and consumer expectations. This means that the challenge of staying competitive invariably involves adapting to new tools on a regular basis. As AI continues to develop at a rapid pace, it’s certain that the emergence of ChatGPT and other major machine learning tools are set to fundamentally change the way businesses reach consumers.
We’re already seeing artificial intelligence grow at a rapid pace, but the marketing landscape could become one of the first to feel the impact of advanced AI. Although this can be an exciting thought, it may also lead to some trepidation in just how our approach to marketing and content creation could change in the coming months and years.
With this in mind, let’s take a look at how AI can fundamentally change marketing in 2023, and explore the key issues and solutions that artificial intelligence could provide:
It’s likely that you’ve already heard of ChatGPT, the artificial intelligence model developed by OpenAI.
In terms of digital marketing, we’ve already seen ChatGPT generate automated, customized replies to customer queries and use prompts to develop unique content for different marketing campaigns covering a range of different digital marketing channels, such as social media or email.
Technology like ChatGPT is in its very early stages, but its ramifications for the world of marketing can’t be understated. With this in mind, let’s take a look at some of the areas of the industry that this particular strain of highly advanced AI is likely to improve in the not-too-distant future:
ChatGPT is capable of enhancing customer engagement by offering instant responses to their concerns and queries. This particular iteration of artificial intelligence will ultimately be…
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