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David Corson
March 5, 2023
In today’s digital era architects should have well-crafted, professional social media pages to capture the attention of potential clients and prospective employees. Among the various platforms available, Facebook is considered to be one of the best options for architects. It provides a broad range of features such as targeted advertisements, versatile content-sharing options, and different ways to interact with followers. Thus, we can surely say that Facebook plays a significant role in the success of architects.
However, to distinguish you from the competition, having a robust content strategy is essential. Architecture professionals must determine the type of posts that their audience expects, follow a specific communicative style, and plan their posts in advance. To ensure high-quality content, it’s critical to leverage professional 3D architectural rendering and photography tools like 3DMax.
All in all, developing an effective content marketing plan on Facebook is crucial for architects, and we want to share some tips on how to do it effectively.
Optimize your business page
A proper page naming. It should be unique and recognizable so that the user easily finds you, for instance, it can be the name of the brand.
Custom URL. If you customize the URL to match the company name, finding it in a search will be easier and more efficient for your strategy.
Cover and profile image. The cover should be related to the brand, it can be a product photo or the happy faces of your clients. Because the cover photo is usually changed more often than the profile picture, it is a great place to highlight ongoing campaigns, quick sales, discounts, loyalty programs, and other promotions. It is most appropriate to put the official company logo on the profile picture and copyright.
Completeness of the profile. It is essential for the business page to be useful and contain comprehensive information about your services and experience. If the more…..
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