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The travel and tourism industry has been witnessing a boom over the last several years. Post-pandemic too, we have seen a sharp increase in both work-related and leisure travel. The travel and tourism sectors are witnessing a huge spike in demand at present, as people are traveling back with a vengeance after a gap of two years. The summer of 2022 is predicted to be a packed holiday season.
When planning a trip, getting the best experience for themselves and their loved ones is always the primary goal for everyone. In addition, they want to get the best bang for their buck and avoid the risk of the unknown. That’s why, most of the time, when planning a vacation, especially with their loved ones, people, seek recommendations from their friends and other family members. However, the norm has been changing over the past few years. Today, the savviest travelers constantly follow online reviews posted by anonymous travelers and consider them as independent and unbiased sources of information when planning their trips.
The popularity of travel-related information on various portals and social media platforms such as blogs, Facebook, Twitter, Instagram, etc. have all contributed to the growth of the tourism industry. Like citizen reporters, we have passionate travelers who share their travel experiences online – both, and negative through writing travelogues, and posting photos and videos. From specific sites to individual influencers, travelers have a wide variety of informative sources at their fingertips. The surge in sharing authentic travel experiences online has encouraged many travelers to rely on e-word-of-mouth (eWOM) information when planning their travels. Let’s try to examine the why and how of this phenomenon. Reading a great travelogue or watching a video evokes an intense desire to travel, converting that destination into one of your preferred choices. This elevated sense of…..
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