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Marketers, I have a question for you: Do you feel like content marketing and SEO are at odds?
If so, you’re not alone. It’s a common misconception that SEO and content marketing are two completely separate entities that can’t coexist.
But the truth is that they are two sides of the same coin. Both SEO and content marketing are important pieces of the puzzle regarding driving traffic to your website and growing your business.
With 92.47% of the market share, Google is still the top search engine to pay attention to.
To keep its search results relevant and useful, Google is constantly updating its algorithm. As a marketer, it can feel difficult to keep up with all of the changes and understand how they will affect your North Bay business. Sometimes it feels like we hear different best practices for content marketing versus SEO.
Google’s “helpful content update,“ which happened at the end of August, is one of the latest algorithm changes. This update was designed to promote websites with truly helpful content (i.e., blog posts, FAQs, and general pages on your website) to consumers instead of favoring keyword-heavy content with no real substance.
Here’s what you need to know about the update and how you can ensure your website’s content is still helpful and optimized for search engine results.
What is the ‘helpful’ content update?
Google wants to ensure that when users are searching for something, they can find content that will help them. This means that if your website’s content is not “helpful,” it is likely that you will see a decline in traffic from Google searches.
This change may impact how websites are ranked, so it’s important to understand how to optimize your website for it.
I talked to Stormy Knight, owner of 5Starsfast.com and the North Bay SEO agency Net101.com.
“Google is always ‘cracking down’ on people who generate poor content for the goal of ranking high,” Knight says. “Google’s product is a great search…
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