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Earlier this week, when Loco was screening the first esports tournament held in the MENA (Middle East North Africa) region, the Indian gaming streaming platform had more users on it than Twitch, the world’s de facto gamer streaming platform. It signifies the rapid growth of streaming and content creation in the country, not just as a means of entertainment, but as a career for thousands, nay, hundreds of thousands of aspiring young Indians, armed with just a phone and a personality (and possibly a PC).
This National Youth Day, e4m explores why a career in streaming and creating content, whether in gaming or just in general entertainment, is not only viable, but very lucrative.
Behind the Scenes
Vaibhav Odhekar, Co-founder and COO at POKKT, notes that with the inclination of enterprises engaging in the gaming industry, it must not come as a surprise that the number of streamers and gamers has gradually increased.
“Industry innovations have also created bundles of opportunities for gamers, making them economically independent in an entirely new way. This is a billion-dollar industry and is expected to snowball in the coming years,” he says, adding, “Brands can blend their campaigns in between such streams or content keeping in mind that the flow is not disrupted. As the audience for such forms of entertainment is quite patient, it helps the brand to engage with the viewer efficiently. Choosing the right creator is crucial for leading a successful campaign.”
Raghav Bagai, Co-founder of Sociowash, agrees that integrating streamers and creators into advertising campaigns can be a great way to reach a highly engaging audience. “As we know in India, Influencer marketing is a Rs 1275 crore industry, with a CAGR of 25% it is projected to grow and reach Rs 2800 crore in the next 5 years. Streamers and creators can create sponsored content for brands, promoting their products or services…
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