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WE HAVE begun the 23rd year of the century, emerging from a two-year long pandemic which forced us to adjust our ways of doing business. We had to very quickly evolve and leaders were forced to either adapt or die. Remote work continues to be a part of the new workplace, as businesses are finding more efficient ways to operate, collaborate, have meetings, etc. The change was critical because their even more hyper-connected customers, demanded it.
We have also seen a massive change in consumer habits, brought about by the pandemic, which forced huge shifts towards doing things digitally, which is even now evolving.
A survey by Yotpo shows that more consumers shifted towards shopping online with 25.35 per cent of consumers making more online purchases than usual. Another 40.55 per cent are ready to purchase from similar new brands if their usual brand runs out of stock.
That means with careful tweaking, planning and reviewing of your inbound marketing strategy, you can increase your brand’s market share and revenue in spite of the pandemic. Below we’ll review five strategies to help you make the most of these changes in consumer habits. Let’s get started.
Update marketing strategy, tools
Before the pandemic, most businesses had both an outbound and inbound marketing strategy. Cold calls, magazine and radio ads, product activations, flyers and brochures were all part of the typical marketing arsenal.
Now, most of these options by themselves are inadequate. With more people spending time online, having a blog, an opt-in page and active social media pages can prove to be invaluable marketing tools. These channels existed before the pandemic, but the impact of the pandemic, have accelerated the adoption of these tools. One can expect that as business owners and marketers see the value and derive efficiencies using digital platforms, they will recalibrate their marketing mix to include more.
Up to 57 per cent of consumers use social…
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