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www.entribe.com
The continuous shift of consumers’ preference towards user-generated content has led to an immediate need for an advanced program that gives brands the tools to turn their everyday customers into loyal brand ambassadors
OAKLAND, Calif., Sept. 07, 2023 (GLOBE NEWSWIRE) — EnTribe, the first-of-its-kind SaaS platform for community content development, today announced the addition of its new ambassador management program to streamline the process of building an online community of ambassadors and securing organic user-generated content (UGC) to increase overall brand awareness and engagement.
In its 2023 survey, EnTribe found consumer sentiment towards online content is continuing to move away from traditional social media influencers – with 90% of consumers claiming they are more likely to trust and purchase products/services from brands who share content from real customers in marketing initiatives. Knowing this shift away from influencers will only increase brands’ reliance on UGC, EnTribe developed a low-touch management ambassador program utilizing artificial intelligence to expand brands’ ability to gather authentic UGC.
While everyday creators are increasing how much content they contribute for brands to utilize, there is not enough organic UGC being created to meet the increasing demand for authentic content online. However, with EnTribe’s new ambassador program, brands will be able to uncover creators and compare their engagement, follower count, social post tracking, and potential reach, and turn them into official brand ambassadors that produce consistent UGC. From there, brands will be able to measure the impact of each ambassador’s content and reward them accordingly – creating a system that equips brands with an arsenal of authentic content, thus improving their overall online engagement.
“As UGC becomes more popular amongst brands, one of the most cumbersome issues we’ve seen arise is brands’ being unable to track and…
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