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With the evolution of the digital world, the continuous competitive crunch has prompted businesses to periodically reevaluate their email marketing approach. It went through a dramatic transformation as a consequence, becoming a reliable and expandable means of interaction.
Several significant developments in email marketing techniques emerged during the prior generation. To keep up with the continuously growing consumer market, businesses need to bring their A-game to the market regarding the email marketing campaign.
To stay relevant to these advancements, we detail some of the trends in the world of email marketing that are all the rage in 2023.
Personalization
Emails that are both visually appealing and individually tailored are sure to catch the attention of new as well as existing clients. It’s a great strategy for generating novel concepts, connecting with customers, engaging with specific population demographics, and driving more traffic to a company’s website.
The technique has been heavily exploited in recent years, and it continues to be a sought-after function due to its effectiveness in boosting conversion rates. Stripo has expertise in this regard in providing pre-made templates such as a new product launch announcement letter. It offers 1300+ email templates which are designed per customer preferences through research.
With drag and drop feature, stripo email app is ideal for businesses as well as individuals for bulk emails and other email marketing campaigns which can be accessed through their website. Customers who find the emails interesting and useful are more likely to click through to the associated offers, which in turn boosts the return on investment.
Customer Privacy Protection
Email marketing as we knew it in 2018 was fundamentally altered by the General Data Protection Regulation (GDPR). It was declared unlawful to send unsolicited emails as well as compile mailing lists, which…
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